NliteN for Retail

How it works

Bell.One™ augmented reality solutions for retail involve enhancing the customer experience through virtual dressing rooms, in-store incentives and promotions additional product information and demos along with product virtualization. Shoppers discover 3D shelves with POS materials by pointing a smartphone camera at an augmented reality trigger, which can be an image located on the wall or the floor. Augmented Reality can visualize 3D objects accompanied by sound, video, photos and much more.

Use Cases

VIRTUAL DRESSING ROOMS

  • Increase customer engagement, improve your sales
  • Reduce return rate by removing the initial guesswork
  • Take advantage of limitless inventory, unrestricted by the store’s actual stock

IN-STORE INCENTIVES AND PROMOTIONS

  • Increased impulse purchases through unique incentives and promotions

ADDITIONAL PRODUCT INFORMATION AND DEMO

  • Trigger engagement for high-consideration purchases
  • Enable consumers to explore products in-depth to increase sales
  • Get insight on the preferences of your shoppers to adjust business practices accordingly

PRODUCT VIRTUALIZATION

  • Drive sales by eliminating common objections shoppers often have when making the decision to purchase
  • Grow your business overcoming geographical barriers

John Cloutier

Senior Marketing Manager at Exmark

We approached Bell Integrator with the idea of creating an augmented reality application to support the launch of a new product we were bringing to market in 2019. This was our first foray in the AR world and the Bell team helped us learn AR capabilities and how it may be leveraged to create a unique presentation on our highly technical product.

My team was challenged to reach and insure that our AR experience was worthy of the product it was supporting. It was decided that our introduction of the AR would need to be completed for our industry trade show if possible. With a tight timeline, Bell was able to work with our team and test and complete the application on time. The AR application was well received at the trade show and actually had more engagement than we had expected.

Another important thing to note is that we went into the project with little basis to assume a project cost. We were actually pleasantly surprised at where our final cost landed. At this point we are leveraging the AR application as a training tool for our channel partners as they await the real product to arrive. Additionally, we are promoting the application in our trade advertising campaign for 2019. While we may be ahead of the technology curve for many of our consumers, we believe leveraging AR and other evolving technologies is a statement about our brand and our desire to innovate.

Thank you Bell for you leadership and execution on our project.

View the demo

STEP 1: Download the application NliteN for Marketing in App Store or Google Play:
STEP 2: Open the application and point your smartphone at the marker here:
STEP 3: Enjoy!

Benefits

  • Maximize sales without having to store and manage excess inventory for a given product
  • Demonstrate countless number of brands and products regardless of your shelf size
  • Increase impulse purchases through unique incentives and promotions
  • Get insight on the preferences of your shoppers to drive better shelf space decisions